Reports available now

VQ Vitality Quotient

BrandZ data proves that Meaningfully Different brands grow at a faster rate than other but if Meaningful Difference is the aim, how should a brand approach that goal and assess progress along the way? VQ introduces a new framework to effectively diagnose a brand’s Meaningful Difference and allow users to perform a simple ‘health check’ in 5 key areas of proven importance to drive brand value:Purpose, Innovation, Communication, Brand Experience and Love. How many does your brand achieve versus its competitive set?

CharacterZ

Understanding your brand’s personality.

Personality is important. We know that. But can a brand truly have character and personality? If so what are the implications for brands to be a success and what can we learn from successful brands? By using BrandZ's extensive database we are able to quantify brand personality for the first time through various lenses and contexts to provide comparisons and guidance on how to unlock your brand's potential and strategise around maximising clarity and consistency.

PitchDoctor

Everything you need to know about your brand on one page.

Ever wished that you could instantly analyse every one of the 4.6 billion individual data points included in BrandZ? All the brand metrics, interrelationships, including TrustR, ValueD and then seamlessly use this to pinpoint an individual brands Strengths, Weaknesses, Opportunities and Threats in one easy to digest page? Well now you can.

BrandPurpose

Why brand purpose matters - and how to influence it

The new BrandZ Perspective report on Purpose explores the role of purpose in brand success; including implications for how best to exhibit purpose to consumers for maximum effect as well as quantifying your brand's performance against benchmarks.

Corporate Reputation

Why corporate reputation matters - and how to influence it

The new BrandZ Perspective report explores the role of corporate reputation and sustainability in brand success; including implications for how to build, manage and maintain it, as well as quantifying your brand's performance against benchmarks.

ConsumerTrust

Why trust matters more than ever – and how to influence it

The new BrandZ Perspective report on Trust explores the role of trust in brand success and introduces a new model for inspiring trust; as well as and quantifying your brand's performance against benchmarks.

Brand Genome

One of mankind’s greatest recent achievements was successfully sequencing our own Genome in 2003, revealing the key building blocks of what makes us human. Now BrandZ gives you the ability to do the same for your brand of choice. The BrandZ Brand Genome visualises your brand’s ‘genome’ on a page, with all the brands genome sequence measures providing an instant overview of your brand. The ultimate tool for a new business pitch and a lot more. Brand Genome. The Science Behind our Art.