Reports available now

Brand Purpose

Why brand purpose matters - and how to influence it

The new BrandZ Perspective report on Purpose explores the role of purpose in brand success; including implications for how best to exhibit purpose to consumers for maximum effect as well as quantifying your brand's performance against benchmarks.

Corporate Reputation

Why corporate reputation matters - and how to influence it

The new BrandZ Perspective report explores the role of corporate reputation and sustainability in brand success; including implications for how to build, manage and maintain it, as well as quantifying your brand's performance against benchmarks.

Consumer Trust

Why trust matters more than ever – and how to influence it

The new BrandZ Perspective report on Trust explores the role of trust in brand success and introduces a new model for inspiring trust; as well as and quantifying your brand's performance against benchmarks.

Premium

The new BrandZ Perspective report explores the significant role of Premium in a brand's pricing strategy, including how to build Premium perceptions and quantifying your brand's performance against benchmarks.

Brand Personality (NeedScope)

Your brand’s personality and emotional archetype.

BrandZ has partnered with NeedScope to develop a new Brand Personality report that taps into consumers’ type 1 mental processing which is both emotional and intuitive​. The report shows the strength and how well defined your brand’s personality is, as well as the universal archetype or archetypes your brand is most closely associated with.

Vitality Quotient

BrandZ data proves that Meaningfully Different brands grow at a faster rate than other but if Meaningful Difference is the aim, how should a brand approach that goal and assess progress along the way? VQ introduces a new framework to effectively diagnose a brand’s Meaningful Difference and allow users to perform a simple ‘health check’ in 5 key areas of proven importance to drive brand value:Purpose, Innovation, Communication, Brand Experience and Love. How many does your brand achieve versus its competitive set?

PitchDoctor

Everything you need to know about your brand on one page.

Ever wished that you could instantly analyse every one of the 4.6 billion individual data points included in BrandZ? All the brand metrics, interrelationships, including TrustR, ValueD and then seamlessly use this to pinpoint an individual brands Strengths, Weaknesses, Opportunities and Threats in one easy to digest page? Well now you can.

Brand Personality (CharacterZ)

Understanding your brand’s personality.

This report has been replaced by the new Brand Personality report powered by Needscope. However, for studies carried out prior to November 2020 the report continues to provides an insight into the personality and character of your brand.