Reports available now

VQ Vitality Quotient

VQ introduces a new framework to effectively diagnose a brand’s health. A high BrandZ VQ score has a direct relationship with a brand’s performance and its ability to grow its brand value. VQ looks at 5 key areas of the brand’s health: Purpose, Innovation, Communication, Brand Experience and Love. Ideal for new business pitches, brain storming sessions and creative development. See how your brand performs against its competitors.

Brand Genome

One of mankind’s greatest recent achievements was successfully sequencing our own Genome in 2003, revealing the key building blocks of what makes us human. Now BrandZ gives you the ability to do the same for your brand of choice. The BrandZ Brand Genome visualises your brand’s ‘genome’ on a page, with all the brands genome sequence measures providing an instant overview of your brand. The ultimate tool for a new business pitch and a lot more. Brand Genome. The Science Behind our Art.

Pitch Doctor

Everything you need to know about your brand on one page.

Ever wished that you could instantly analyse every one of the 4.6 billion individual data points included in BrandZ? All the brand metrics, interrelationships, including TrustR, ValueD and then seamlessly use this to pinpoint an individual brands Strengths, Weaknesses, Opportunities and Threats in one easy to digest page? Well now you can.


Understanding your brand’s personality.

Personality is important. We know that. But can a brand truly have character and personality? If so what are the implications for brands to be a success and what can we learn from successful brands? By using BrandZ's extensive database we are able to quantify brand personality for the first time through various lenses and contexts to provide comparisons and guidance on how to unlock your brand's potential and strategise around maximising clarity and consistency.


Engaging Consumers in the Post-Recession World.

Trust is no longer enough. Strong brands inspire both Trust (belief in the brand's promise developed over time) with Recommendation (current confirmation of that promise). This combination of Trust plus Recommendation results in a new metric called TrustR.


Maximising brand and corporate integrity.

Major brands are especially vulnerable to unforeseen events that can quickly threaten the equity cultivated over a long period of time. But those brands with a better reputation are much more resilient. Four key factors drive Reputation: Success, Fairness, Responsibility and Trust. Find out how your brand performs.