Reports available now

SocialZ

See the real-time social landscape of brands, instantly.

Get insight into how brands are perceived by millions of voices, in real-time, and understand their very core. SocialZ packages provide real-time visualisations showing key data from an array of social networks. Research up-to-the-minute brand profiles and see critical social opinions, images and interactions. Utilise key stats such as follower growth change against competitors, total mentions, or total reach of your brand. Understand how they’re perceived before you pitch, then impress with what they don’t yet know. Choose your package and create your dashboard in a matter of minutes.

CharacterZ

Understanding your brand’s personality.

Personality is important. We know that. But can a brand truly have character and personality? If so what are the implications for brands to be a success and what can we learn from successful brands? By using BrandZ's extensive database we are able to quantify brand personality for the first time through various lenses and contexts to provide comparisons and guidance on how to unlock your brand's potential and strategise around maximising clarity and consistency.

TrustR

Engaging Consumers in the Post-Recession World.

Trust is no longer enough. Strong brands inspire both Trust (belief in the brand's promise developed over time) with Recommendation (current confirmation of that promise). This combination of Trust plus Recommendation results in a new metric called TrustR.

RepZ

Maximising brand and corporate integrity.

Major brands are especially vulnerable to unforeseen events that can quickly threaten the equity cultivated over a long period of time. But those brands with a better reputation are much more resilient. Four key factors drive Reputation: Success, Fairness, Responsibility and Trust. Find out how your brand performs.